The New Battleground

Thursday was an impressive day for the Clinton Campaign. The President and Vice President endorsed her, Bernie Sanders has all but dropped out, and even Senator Warren gave her stamp of approval. But none of these were the most impactful event to take place this night; no it was a simple tweet that went out. After the President endorsed Hillary Clinton, around 2:30 in the afternoon, The Donald tweeted out a simple message.

It didn’t take long for the Clinton team to strike back, taking the internet by storm.

Many on the left stated that Clinton won this exchange; claiming she shut him down in three words, but is this correct? The better questions to ask are: how long was this tweet focus grouped before it was sent out? Which intern did they ask to tweet it out just in case it went south?

Naturally there was blowback on the right from this tweet. The tweet quickly exploded and went viral, sending everyone inside the RNC to search for an answer; and there were plenty.

Twitter has quickly become an outlet for not only the candidates but many who are observing this cycle. Twitter was only in its infancy age when President Obama was first elected but became huge outlet in 2012. Many leaped into Twitter to live tweet the debates and election night, much like happens now. It is easy to examine just how useful Twitter was in 2012. On election night nearly 31 million tweets were posted with the site climaxing at 327,452 tweets per minute while the country and world watched President Obama be reelected to his second term.

Twitter has grown up with many of the first time voters. For me, when Twitter was released I was in High School, as were many who took their first steps into the voting world in 2012 or 2016. Twitter has become norm for us, I’m on it throughout the day. It is our generation’s way to stay connected and the candidates grasp that. Donald Trump tweets out what he is feeling, usually without thought, to connect to his base. Hillary and her team use twitter just the same, both presumptive nominees have found their niche within the platform. It’s logical that not only the candidates but their surrogates will spread talking points and messages throughout social media.

The political battleground has moved from the states to the net. This election will be played out across social media, using hashtags instead of literature. We won’t need to attend events when we have snapchat to give us live updates. The geotags will allow our followers to track where we are, and who we support. We are in the Social Media age, and this election will be no different. These two heavyweights will duke it out not only on the debate stages and podiums but also across Twitter. The 2012 election was a big year for twitter, and whether you support Clinton, Trump, or neither, it’s befitting that this election will use Twitter unlike any before.

 

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