Google My Business (GMB) is a free online marketing tool that can quickly become a powerful component of your marketing strategy when utilized to its full potential. Here, we’ll share expert tips on how to optimize GMB for greater lead generation.
Keep Biz Details Up to Date
In an era of fake reviews, false storefront addresses and paid ads, establishing trust with consumers and Google is pivotal in landing solid leads. Routinely verify your pertinent business information across the board for consistency and accuracy to boost search rankings and watch your company lead the online pack.
Utilize the Q&A Section to Your Advantage
Take a look at some Q&A’s on Google searches, and you will see that nearly half of those questions relate to hours of operation, product availability or for more info about your business. Answer these ASAP for optimal results and use the Google Maps App to make faster responses available.
Share Posts on GMB
The platform permits users to place updates that can relate to specials, new content on your blog, an upcoming product or relevant industry news. There is even a way to create an online store on Google My Business, which is the ultimate way to optimize online marketing and lead generation that result in fast sales.
Use GMB Posts, Photos and Videos
GMB posts allow you to share content and provide regular updates about your business along with your own videos and photos. Consider posting creative snapshots, short snippets and content relevant to a discount you’re advertising, an upcoming event you’re hosting, or even a pertinent news story about your industry.
Generate Online Marketing Leads with GMB Insights
GMB insights is an amazing tool for online marketing, and it provides statistics on:
- Customer searches
- How customers find you
- What guests are doing after finding your listing
- Visitor location
- Data on posts and responses
You can even compare your statistics to competitors, giving biz owners the opportunity to alter their GMB data for greater visibility.
