What is Ad Fraud?
In digital advertising, the generation of any revenue fraudulently is generally referred to as ad fraud. The revenue generated by frauds is illegal and derived from phony installs, fake clicks, simulated in-app actions, or fake inflated impressions. The eMarketer estimates a large number of digital frauds. Website spoofing is a type of fraud, and it is the result of low-quality websites that pretend to be a high-quality site. The general purpose of this low-quality website is to launch fraud. Click fraud is a type of fraud where an individual or an automated software imitates the action of a legitimate user who clicks on a browser ad.
3 Tips:
-Knowing About Types of Advertising Fraud
When you are trying to gauge the ways through which one can digitally fraud you is innumerable. Some of the ad fraud types include ad stacking, which places multiple ads on top of each other in a single placement. Then there is location fraud, where the fraudster sends false location information for the paid premium ads. Cookie stuffing is another type of fraud where cookies play the role of tracking user behavior. Pixel stuffing, domain stuffing, bots or robots, and user-agent spoofing are also some of the ad fraud through which illegal revenue is generated.
-Detection of Mobile Advertising Fraud
As the use and technology associated with mobile are getting advanced day-by-day, as a result, the frauds are also increasing. Mobile ad fraud is one of them which is happening due to promotions, marketing, and advertisement. There are few ways through which can help you in detecting ad fraud. One of the ways is the “time to install” usually, after the final click, it takes more than 30 seconds to install an app. But the pattern of fraud is when several installs take place in a few seconds. Another is the combination of User-Agent and IP address, where you can see the installation of numerous apps from the same IP address. Another detecting policy is “clicks to install time” this was the from the first click when you entered the app; the low number of clicks indicates click injection of SDK spoofing.
-Learn Ways to Avoid Ad Fraud
You can avoid ad fraud by targeting a specific audience on Social Media Platforms; you can limit the target audience on social media outlets. You can opt for partner trustworthiness, where you can be sure about the publishers and the partners you are working with. Monitor and ban specific sub-publishers and IPs can help you to avoid fraud. If it does not seem real, then avoid such websites and advertisements. You can use anti-fraud tools available to detect fraud apps. If you want to get more comprehensive information about Avoiding Ad Fraud, click here!
