Choosing the right packaging for your product is almost as important as the product itself. There are several factors to consider when packaging your product. A vital factor to consider is the sustainability of the packaging brand. Customers are requesting that more sustainable solutions that include product packaging. Sustainable fiber solutions are an answer to the need for sustainability in product packaging. Here are some factors to consider when contemplating product packages.
Protection
During shipping, products are often delivered broken or crushed, but a great protective covering will guarantee your product’s safety. Before now, styrofoams were used, but the plastic is neither recyclable nor biodegradable; hence, the need for more sustainable fiber solutions guarantees safety and protects the environment. Choose a packaging that protects your product through the distribution process until it gets to the consumer.
Design
Package design affects sales, so it has to be more than protective. It also has to incorporate the product’s brand. Choose a product package company that allows your brand’s uniqueness to shine through by providing custom printed packaging for your needs.
Cost
Cost should be put into consideration in packaging products. In the bid to minimize cost, the durability and design of the packaging product should not be compromised. You should look for sustainable and cost-effective packaging products.
Sustainability and Environmental Friendliness
Customers are more aware of the effect of biodegradable materials on the environment and are requesting more sustainable materials. Choose materials like sustainable fiber solutions that can be reused and recycled and comply with legal guidelines, including shipping laws and industry regulations. Not only will your brand be contributing to a greener earth, but your brand will also be represented as eco-friendly.
Distribution Chain and Storage
Understand the distribution chain of your product from the manufacturing stage and the amount of time taken to reach the final consumer. This will help you select the best packaging product to protect it. Remember, you need your products to safely reach the consumer for your business objectives to be fulfilled—the amount of time taken to reach the consumer into choosing the right packaging for your product.
Customer Satisfaction
Recent surveys show that 80 percent of consumers are choosing brands that are eco friendly and sustainable. Other surveys show that some of these consumers are willing to pay more for it. Brands that promote sustainability in package products are more likely to be accepted and to satisfy consumers.
Final thoughts
Gone are the days where product packages could be overlooked now; your product is perceived to be only as good as its package. It is, therefore, essential to consider the above factors carefully before making an informed choice.
