Managing a restaurant successfully is easier said than done. It involves several functions such as employee management, meeting customer expectations, inventory management and many other functions.
Tips and tricks to manage your restaurant
Customer satisfaction is the key – Customers have become more demanding post the outbreak of Covid-19. As per the survey by Measure Protocol, 73% of consumers expect new requirements and protocols to be in place at restaurants within six months to a year. 86% of the respondents feel that evidence of cleanliness procedures is most important. Hence ensure that your restaurant is complying with the Covid-19 protocol and safety measures. Collect customer feedback and address their grievances quickly.
Make use of technology – Are you still relying on the legacy POS system for managing the billing function? Then it’s high time to replace it with a modern day, digital restaurant management system. Cloud based platforms such as inresto POS help you manage multiple functions such as billing, restaurant inventory management, loyalty programs and a lot more. It helps you cut down thefts by employees, reduce inventory wastage and make optimum use of kitchen resources. Managing your restaurants menu system is crucial so you can stay up to date with as few menu revisions as possible. Digital menu boards are the best way to show new menu items without printing new menus.
Focus on staff retention – Hiring new staff and training them from the scratch is a cumbersome task. Moreover, recruiting new employees adds on to your costs. Hence, try to retain your existing employees. Recognise tops performers and conduct regular training sessions for the employees. Evaluate the waiters on various parameters such as behaviour towards customers, time taken to serve the order etc. Employee evaluation is pretty easy with the insights provided by restaurant management software such as inresto.
Market your restaurant – Reach out to a huge number of customers through effective marketing techniques. UBS forecast that delivery sales could rise at an annual average of more than 20% to $365 billion worldwide by 2030, from $35 billion. Build a website and mobile app for your restaurant with the feature to order food online. Expand your social media presence by building a business profile on Facebook and Instagram. Run marketing campaigns, communicate the offers and special discounts to customers via SMS, e-mail or push notifications. Loyalty programs can entice customers in making repeated footfalls at your restaurant.
Parting Words
Restaurants are struggling to stay afloat as the profits have become wafer thin. The tips and tricks discussed above will help you manage the restaurant efficiently, cut down labour and achieve significant cost reduction.
