It’s a fact. As long as you haven’t optimized your site for SEO, it will perform below its actual potential. Without working on your SEO, you lose the opportunity to gain qualified traffic, 100% free, from search engines and Google first.
- And the SEO title is arguably the most important part to start your site SEO.
- So, let’s see together what it is and how to optimize this SEO title for your SEO.
How to optimize your SEO titles for your SEO
The SEO title: the first step you need to take in your SEO
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- Be careful, this is not the title of your page. The SEO title is simply the title that appears on Google’s results pages. What makes this title neither more nor less the link to your site:
- If you are using a plugin to improve your small business seo like WordPress SEO (or All in One SEO Pack), these plugins allow you to customize your SEO title.
- You can use any length you want, but remember: search engines will only read the first 70 characters. All the difficulty is there.
Indeed, in addition to the limited number of characters, your SEO title must meet certain fundamental criteria:
Presence of your keyword:
It is not necessarily mandatory that your keyword is in your title for your article to appear in the search results, but if it is, it is a big point in your favor.
Think like your user:
If he typed on Google “how to lose weight”
While several possible results appear with similar content, they’re more likely to click on the one that uses the exact keyword they’ve typed, right? And it’s much more likely that this result will come out before the others on the results page. Because what Google likes is neither more nor less what its users like.
NB: The sooner your keyword appears in these 70 characters, the more weight it will have with Google and the better results you will get.
It must make you want to click:
- The last criterion that your SEO title must meet is to encourage clicks. Once Google has the kindness to make you go out in its results pages, as much as the Internet user clicks on your link, use little tricks to produce catchy titles. These are the humans who will click on Google’s results pages, don’t forget that.)
SEO title versus branding
In general, a good option is to place the name of your business or activity at the end of the SEO title. This promotes the recognition of your brand for small and medium businesses who want to be known. The downside to this decision is that sometimes it comes at the expense of the keyword that will help you rank better in the results. So do it only in cases where your SEO title is short enough or only for your home.
