This is a type of online performance marketing, which consists in linking the website or e-shop of a specific brand (company) with people and companies who can market on the Internet. The e-shop or web (hereinafter referred to as the advertiser) thus acquires partners for promotion. The partner receives a commission for mediation from each sale. The reward does not have to be only for the sale but also, for example, for registration in the form or for the visitor brought to the website.
The relationship between the advertiser and the partner
The entire affiliate process is controlled and guarded by technology. Companies that use affiliate marketing (advertisers) provide their potential partners with advertising elements, banners, text links. With these ads, they promote the advertiser on their websites or social networks and reach potential customers.
If the customer responds to any of these advertising elements, clicks to the advertiser’s site and places an order, the partner receives a predefined commission from the value of the order.
Affiliate manager
The affiliate manager acts as an intermediary between the partner and the advertiser, who takes care of the smooth operation of the affiliate program and communication with both parties.
The affiliate manager acquires new partners, encourages existing partners to promote, reports the results and improves the affiliate program based on them. In short, the affiliate manager takes care of all aspects of affiliate marketing so that the advertiser does not have to.
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Who does the affiliate pay off?
Affiliate marketing can be used by anyone who sells a product or service online. However, an affiliate should not be the first marketing channel in the marketing mix. It is advisable to first try “traditional” forms of marketing such as PPC advertising on Google or Facebook and only then embark on affiliate marketing. It can be said that affiliate marketing pays off for anyone looking for another marketing channel for their business to gain new customers.
The benefits of affiliate marketing
Compared to traditional ads, where you pay per click or impression, it offers the advantage that you pay a commission only for completed and completed orders.
Affiliate marketing also helps to increase brand awareness, builds backlinks that are an important aspect of SEO optimization.
Last but not least, affiliate marketing has relatively constant costs over time, thanks to the fact that you determine the amount of commission paid. While all other marketing channels will become more expensive, affiliate marketing is your fixture.
How to get involved in affiliate marketing?
A company that wants to join an affiliate must have an overview of its numbers – margins, marketing expenses and other statistics that are important for setting up an affiliate (as well as for partners).
There are several ways you can start with affiliate marketing:
Custom System – If you are a programmer or hire a programmer with the necessary knowledge, you can create your own system. However, it is usually a very expensive solution and the development of your own solution takes a large amount of time.
Affiliate Network – Another way is to join an affiliate network that brings together affiliate partners and entrepreneurs who offer a service or product. This network solves everything from technology to recording and controlling transactions (payment of commissions to partners). For each purchase, the advertiser pays a commission to the affiliate network and the affiliate partner. The network partners are then affiliate network partners, not the advertiser.
Affiliate Software – But if you do not want to pay a commission twice (affiliate network and partner) and you do not want to create your own system, you can use the ready-made services and rent the system. Affiliate software replaces custom affiliate development but you pay only a fraction of the cost of any development. This is usually a cloud solution for which a flat fee per year or month is paid. One of them is just that. Thanks to it, you will be able to build an affiliate program that will be yours alone – you will have complete control over the partners that you will find and bring yourself.
