Marketing often gives jitters and seems a daunting task. However, for any business to grow, add clientele and increase its revenue stream an effective marketing strategy is absolutely necessary. In other words, marketing can make or break your business. A medical spa is a niche business. It is essentially a hybrid space between a luxury day spa and cosmetic surgery clinic. It is a space where clients walk in to undergo elective medical procedures in order to look and feel the best about themselves. Thus, the bouquet of services offered by a medical spa need to be correctly marketed such that clients keep walking quickly through the door. Listed below is our top five marketing strategies that will help boost the footfall into your medical spa and increase your revenues.
Become an Industry Authority
Today’s tech savvy clients do a lot of online research. Therefore, you should be able to connect with your target client through multiple channels. With the gamut of procedures and services that are offered, combined with the ever-changing regulations, clients are often cautious about which businesses or professionals they hire. Clients often tend to select practitioners who are an authority in the field. In order to establish yourself as an authority in the industry, you must have a transparent and honest communication system with your present and potential clients. You can use your years of experience to write posts, blogs and hold an open-house Q&A sessions to create your offline and online presence. It must be borne in mind that anything you do online, must have a positive contribution to your image. Using these communication tools you can highlight your education, mastery of skills and deep knowledge of how to get the most effective results out of the procedures.”
Visual Story Telling
With people being increasingly busy and having a short span of attention, they much rather watch than read. An effective marketer is the person, who communicates in the language that the client better understands. Thus, it is hardly surprising that short videos that are precise and communicate to the point are becoming increasingly popular. These visual marketing tools can be tailor made to market your med spa. Using these videos you can explain procedures, introduce your highly qualified team, have your customers participate in before and after treatment videos, or even live telecast snippets of a procedure. Visual tools go a long way in eliminating the anxiety of a potential new clients. For every potential inquiry that comes to you through your website or app, you can leverage technology automatically share the links. Did you know that a medical spa software has an in- built feature in its marketing module to help you share content? In order to know more we encourage you to read our post on “How Marketing Automation Can Scale Your Medspa Business”
Collaborate with your neighbouring business
An often ignored but a very easy to implement marketing strategy is to collaborate with the other local businesses in your vicinity. Often known as swap advertising, it means that likeminded businesses promote each other’s work. For instance you can consider advertising your business at a nail salon, a beauty salon, a fitness studio or at a photographer’s studio. As a quid pro quo you can advertise their businesses at your premises. In order to make the process more effective you can consider giving a one-time promo discount to the potential clients you reach out to you through those businesses. By offering a one-time discount you’ve added a new client and you can always reach out to them through other modes of communication to nudge them towards purchasing other services.
Email Marketing
An underrated but highly effective marketing tool that continuously helps you retain existing clients and add new clients is email marketing services. The trick is to create these emails as newsletters. They’re effective communication tools that keep your clients abreast with the changing industry trends, standards, new product offerings and how your business can help them achieve their goals. Often known as silent marketing, these emails may also be called periodicals that you to your clients email box as either a fortnightly or a monthly newsletter. Based on the feedback you may consider occasionally adding a promo offer. It is a cost-effective tool and doesn’t need much effort other than consistency. If the task of adding so many email ids to your newsletter sounds daunting, do know that a medical spa software is designed to help you send bulk emails to all customers in its database. In just one click, you can send email to hundreds of clients
Localize your SEO
A prospective client will often search for businesses as near to them as possible. Therefore, it is important to ensure that your business ranks amongst the top five in the online search list. There are a few tricks that you need to do to ensure that you are consistently ranking amongst the top searches. These are verifying your business on Google, adding contact details to the listing, consistently creating digital content with the SEO keywords.
When it comes to marketing the basic plan is to be consistent in your efforts. There are many digital tools available to help you improve your marketing game. Industry today, is leveraging technology in multiple ways to help improve marketing. Some of the medspa software such as Zenoti, BePos, Wellyx, MioSalon have a full-fledged marketing module to help your business grow. In order to know more we encourage you to read our post on “6 Ways Medical Spa Software Elevates Patient Experience”