Growing your business in the current situation needs you to create an online presence. Google is a great platform, which can help your business to make a mark. Google display network allows you to run advertisements on more than 2 million websites. That includes video games, Google websites, and Google AdSense enables websites.

However, DIY running ads using the Google display network can be time-consuming for you, and most probable, you are not the right person who can make full use of the opportunity. Hiring Agency to help you run your online campaign is the road to take, in case you know little to nothing about how Google AdWords work.

So, here are a few reports you can use to determine the best agency to handle your Google AdWords for your online campaign:

Reports That You Need To Ask From The Agencies

Many companies or agencies are now offering the service to run AdWords campaigns. To choose the best agency for your business, you need to ask for reports. By analyzing the reports, you can figure out the blind spot push to you by an agency.

Performance Report Of Their Previous Campaign

There certain factors that make the online campaign on the google display network successful. To get an understanding of Agency campaigns running tactics, you need to ask them for the report that includes basic stats:

• Clicks
• Click-Through Rate (Ctr)
• Average Adpositions
• Conversions
• Conversion Rates A
• Conversion Value

Try to find in the reports why the campaign results in success. Also, check if the agencies going to focus on your campaign will work for your business.

Search Term

Search term reports refer to the term that people use online to search your business or ads. They are a bit different from the keyword reports. The search term can help you achieve more traffic at a low cost, increasing your ROI.

Demographics

Demographics is one of the crucial factors. Demographics reports refer to the types of people engaging with your service or product online. The information includes essential details about the viewers and customers like age, gender, marital status, education qualification, location, and other related information.

Geographic

The reports tell how your ads are performing in a different location. To know the changes in the user demographics with the location change is crucial, as you can make changes in your campaign targeting the users from a specific location.