To make your business presence on the market, you need to understand how Google works, which is one of the dominant players in the local search. They have a few lists of best practices that one should follow while formatting various data regarding your business.
Bleen.com.au offers a platform for various business companies to list their details on their website from where Google can pick up the relevant information when people search.
The following are a few important pieces of information that people may find whenever they visit website of this local listing.
1. Business name/title
Always prefer to use only the real-world name of your business in this field and avoid other details.
2. Address
Also, here you must list the real-world address, without adding PO boxes or any un-staffed virtual offices.
3. Phone number
Google prefers adding local area code also on your phone numbers. Also, they may support toll-free numbers.
4. Website URL
Google stipulates that the website URL that you have listed will go to the page of your business directly, rather than any 3rd party referring it.
5. Categories
You need to choose any of the set categories that the business data platform has provided to define your business.
6. Description
In this field, you have the opportunity to describe the most impact and persuasive part of your business.
7. Tagline
Some of the business platforms also provide a field to enter your tagline or slogan, which is optional.
8. Social profiles
Many business listing platforms will also give you the chance to link with your social media profiles.
9. Images
It is a smart idea if you upload a few high-quality images if any platform ever presents you the opportunity.
10.Additional media
A few platforms also allow uploading any videos, menus, or links to some other media forms.
11.Alternate phone numbers
You can also post your toll-free number or your cell phone number that can be of some use to any different users.
12.Fax number
If you are using Fax then you can use this field.
13.Certifications
Do not miss to include this information if a platform offers this field.
14.Brands carried
You may add your brands too.
15.Payment forms accepted
You can fill in your preferred mode of payment.
16.Attributes
This is a new field where you can mention certain special attributes of your business.
A few more factors that can affect the local business search
Any business that provides high-quality products and services will rank higher automatically on search engines. Google also reviews and offers scores based on the search ranking, positive ratings, and more good reviews.
The authority of your business is a critical factor that includes business popularity, repeat clients, customer engagement, customer experience, and location choice.
Also, whatever information that you have listed in the business listing must contain accurate information for any relevant search results.
Local SEO can also help you in a big way and monetize your business activities in the coming days. Another thing that you can do is publish all the happenings of your company on BusyFox. By publishing various articles and blogs on your business can also help.
