A website redirect is a phenomenon that occurs when a visitor wishes to access a specific web page, but gets forwarded to an altogether different web page. It may be the case, when a website owner has deleted a former web page, and constructed a new page, and wants the visitors land up on the new page.
It is a better approach than serving users with an unwanted “404 message”. Here are answers to a few questions that you may have regarding website redirects.
Do the website redirects negatively impact your site’s SEO value?
Website Redirects are generally not bad for SEO, if you place them in the right places. A bad implementation can lead you to all types of trouble, such as loss of rankings on SERP, loss of website traffic, and more. Website redirecting is essential to make any modification in your website URLs.
WP 301 Redirects is a leading redirect WordPress plugin that is made to solve the unnoticed SEO features of a website, such as 404 errors, and redirections errors. When a business uses this plugin, it can strategically redirect your website traffic from “404 error pages” to pages that users really wish to visit. This aids them instantly to recover traffic, and also satisfy the website visitor at the same time.
Why do you need to redirect a website URL?
Some of the reasons to use a website redirect:
- If your website pages have a broken URLs
- You have made a new web page or website
- You are fixing your webpage and want your website users to visit a different page till the time ongoing website construction gets completed.
How does the website redirect utility work?
When you redirect a website to a modified URL, you send your users as well as search engine crawlers to a completely new URL. In this way, you keep the impact of disturbances to a minimum. Whenever you perform a maintenance job on your website, you are actually taking some stuff out, but that should not cause any inconvenience to your visitors.
Be it deletion of a post, change in the URL structure, or movement of the website to any new domain. Whatever type of maintenance work it may be, you need to avoid the users from reaching the dreaded 404 web pages.
However, if any pages are causing negative SEO influence, then using 404 redirects will make sense. If there are many such harmful pages, then you might even have to reset your WordPress site. You can use a WP reset plugin for the task.
Some business websites redirect the visitors to URLs that show random and irrelevant content, from the ones that they are planning to delete. This is not the right strategy to redirect. Redirect 301 and 302 must be used in the right contexts, and you must maintain relevancy too.
Conclusion
These are answers to some of the important questions pertaining to website redirect. Redirecting is not that hard to perform, but managing it throughout the time is tricky. WP 301 Redirects plugin can help you manage it efficiently.
